Celebrities sell.
"Because your worth it", actress Eva Longoria says as she swishes her photo-shopped shiny hair in one of the many Lo'real adverts she features.
We see what the famous have, and we want it; have it be shampoo or socks, we just cant get enough. Which is probably why celeb endorsements are standard for the major players in the advertising industry.
But how do we know that the lifestyles of the rich and famous involve £3.99 shampoo? The likelihood is that they don't, even if they do endorse it. I'm sure their fortunes cater for more of an 'upmarket' way of life.
One star that felt the wrath was English celebrity chef, Jamie Oliver, when he revealed that he doesn't shop in Sainsburys, although he is the face of the supermarket chain. The £1 million endorsement deal saw, in 2000, the outspoken chef say that he uses independent traders for his restaurants.
Oliver isn't the only famous face to put his 'foot in it'. Actress Helen Bonham Carter was signed as the face of Yardley cosmetics, then admitted she in fact doesn't even wear make-up!
Along with selling the product, the stars are selling a piece of themselves. Who can say no?
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